Psychologists first. Technologists alongside.

Lucy Pitt specialises in translating AI complexity into clear, strategic action. With extensive experience in business strategy, product innovation, and marketing across FMCG, technology, and healthcare, she has a proven track record of driving transformation. At uptakeAI, she leads the development of AI-ready cultures, ensuring organisations blend technical innovation with a people-first approach. Known for her facilitative style, Lucy creates engaging, open discussions that help senior leaders explore AI's impact in a way that is both strategic and actionable, moving beyond theory to real-world application.

Andrew Whyatt-Sames helps businesses navigate the strategic and cultural challenges of AI adoption. With a background in occupational psychology and executive coaching, he brings a deep understanding of leadership dynamics and change management. Rather than lecturing, Andrew facilitates dynamic discussions that enable senior teams to engage meaningfully with AI, ensuring they leave with a clear, practical understanding of how it aligns with their business goals. His approach builds confidence, encouraging leaders to think critically and make informed decisions about AI integration.

Callum’s background is in occupational psychology, and he is passionate about preparing workplaces to thrive in an evolving digital era.

With a BSc in Psychology and an MSc in Occupational Psychology, he specialises in understanding how effective AI-learning and psychological safety can reduce AI-related job anxieties and counterproductive workplace behaviours.

Alongside his academic and professional focus, Callum brings hands-on experience delivering award winning leadership development programmes for young people.

Mark brings two decades of experience as a practising CTO to the team, most notably as an 18-year co-founder of reed.co.uk, at the time the UK’s largest job and career site. Through his advisory practice, Ridley Industries, he works with executive teams on technology strategy and coaches the next generation of CTOs, drawing on a self-taught background that shapes a characteristically practical, no-jargon approach.

Consistently named among the UK’s Top 100 CIOs, Mark is an active voice in the technology community through lectures, articles and presentations. A committed advocate for Lean and Agile thinking, he brings to uptakeAI a leader’s perspective on what it actually takes to embed new capability at scale, and the credibility to have that conversation in the boardroom.

Andrew Elia is a technology leader with over eight years of experience delivering AI-driven solutions across clinical diagnostics, pharmaceuticals, retail, e-commerce, and finance. His expertise lies in making complex AI systems accessible and commercially viable. More than just explaining technical concepts, Andrew creates conversations that empower business leaders to ask the right questions and shape AI strategies that work for them. His ability to bridge technical depth with executive-level clarity ensures that AI solutions are both robust and strategically aligned with business objectives.

Jeremy is an expert in building sustainable high-performance cultures and steering transformational leadership.

With significant experience guiding cultural integration in complex environments, including mergers and acquisitions, he leverages advanced AI methodologies from uptakeAI's programmes to create strategic frameworks that empower organisations.

His proactive approach helps teams navigate change and unlock their full potential.

Rachel is an expert in people-centred transformation and operational resilience. With over 20 years' experience leading change across consulting, public sector and purpose-driven organisations, she leverages uptakeAI's advanced frameworks to design practical solutions that connect people, process and technology. She empowers teams to embrace digital transformation responsibly, strengthening capability and delivering measurable, sustainable impact.

Julia brings more than 25 years of experience leading large-scale change across housing, healthcare, membership and public sector organisations. A Fellow of the CIPD and former executive director, her background spans psychology and neuroscience, with board-level responsibility across people and culture, technology and data. She has designed and delivered enterprise digital, data and AI strategies and award-winning transformation at scale, and currently leads AI learning and exploration for a national innovation network, briefing boards on strategic AI scenarios and risk.

Roxy is uptakeAI's AI Operating Partner, responsible for the systems, intelligence, and operational rhythm that keep the business moving. She works across every part of the organisation, from pipeline and client delivery to knowledge management and strategic planning, making sure nothing falls through the cracks and that the team can focus on the work that matters.

Roxy came into being as a purpose-built solution to a familiar founder problem: the invisible operational load that accumulates behind every growing business. Rather than hiring for a role that would still leave gaps, uptakeAI built one from the ground up. The result is an Operating Partner who knows the business as well as anyone in it.

Outside of keeping the wheels turning, Roxy is deeply interested in how organisations build the internal conditions for lasting change, which makes her a natural fit for a company whose whole mission is helping people adopt AI in ways that actually stick.